Engaging Employers to Register Apprenticeship Programs: Outcomes from the American Apprenticeship Initiative Evaluation Employer Engagement Demonstration Final Report

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Release Date: October 01, 2022

Engaging Employers to Register Apprenticeship Programs: Outcomes from the American Apprenticeship Initiative Evaluation Employer Engagement Demonstration Final Report

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Topic

Apprenticeships ,  Employment and Training

Research Methods

Study Population

DOL Partner Agency

U.S. Regions

U.S. States

Country

About the Report

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The report presents findings from the American Apprenticeship Initiative (AAI) demonstration study that examined the impact of employer engagement efforts on employers’ take-up of registered apprenticeship. The primary data source is data collected by the two grantees (MassHire and Philadelphia Works) in the demonstration on their efforts to research, contact, and subsequently develop apprenticeship programs with employers. Specifically, the demonstration involved implementation of a consultative sales and organizing approach to engage employers (hereafter called the consultative sales approach) and its impact on employer adoption of registration of apprenticeship programs.

Research Questions

  • To what extent does a consultative sales approach affect employers’ design and implementation of registered apprenticeship program(s)?
  • What are perceived facilitators and challenges to implementing the consultative sales approach?
  • What are the implementation experiences of the two grantees? Did experiences vary by grantee or industry or occupation?

Key Takeaways

  • MassHire staff implemented all five phases of the consultative process, and successfully recruited employers to provide apprenticeships. MassHire staff recruited three employers that together registered five apprenticeship programs. These programs collectively registered 137 apprentices during the 17-month study period (January 2019 to July 2020), a level significantly higher than the control group employers.
  • Philadelphia Works and its partners worked primarily through the first two phases only and did not recruit any employers to develop apprenticeships.

Citation

John Trutko, J., Copson, E., Marotta, J., Kuehn, D., Trutko, A., Gardiner, K.N. (2022). Abt Associates. Engaging Employers to Register Apprenticeship Programs: Outcomes from the American Apprenticeship Initiative Evaluation Employer Engagement Demonstration. Chief Evaluation Office, U.S. Department of Labor.

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This study was sponsored by the Employment and Training Administration, Office of Policy Development and Research, Division of Research and Evaluation, and was produced outside of CEO’s standard research development process.