Lesson-148828-8

The CACAO project uses visual tools to build awareness in communities where literacy rates are low. Trainers responsible for raising awareness carry image booklets that are attractive, colorful, and easy to follow, and the practice appears to be the singular most effective way of teaching new best practices to an audience accustomed to a different set of norms. The reliance on images for awareness raising and instruction has been applied in numerous other contexts, from combatting HIV/AIDS to raising awareness during Ebola outbreaks. Similarly, the CACAO project has used the strategy with much success.