Lesson-110810-12

The project conducted qualitative and quantitative research that culminated in large research reports. Based on the premise that different audiences have different information needs and can better absorb information when targeted to those needs, E2A developed sets of sub-products such as infographics and short videos targeted to the different audiences. The audiences include elected policymakers, civil servants, corporate executives, activists, communities, and media. For example, in conducting the research on home-based workers, the project team video recorded interviews and discussions with home-based workers to capture their histories and stories in their own words. The video recordings were used to produce a range of short audio visual materials targeted to specific audiences. The topics include supply chain structure, home-based work dynamics, health and safety, overtime, and income.