DEPARTMENT OF LABOR

Employment and Training Administration

TA-W-96,015

CONVERSANT
MOBILE ENGINEERING SERVICE GROUP DIVISION
FORMERLY A SUBSIDIARY OF ALLIANCE DATA SYSTEMS
CURRENTLY A SUBSIDIARY OF PUBLICIS GROUPE
SAN FRANCISCO, CALIFORNIA

Certification Regarding Eligibility
To Apply for Worker Adjustment Assistance

In accordance with Section 223 of the Trade Act of 1974, as
amended ("Act"), 19 U.S.C. § 2273, the Department of Labor
herein presents the results of an investigation regarding
certification of eligibility to apply for worker adjustment
assistance.
The group eligibility requirements for workers of a firm
under Section 222(a) of the Act, 19 U.S.C. § 2272(a), are
satisfied if the following criteria are met:
(1) a significant number or proportion of the
workers in such workers' firm have become totally or
partially separated, or are threatened to become
totally or partially separated;
(2)(B)(i)(I) there has been a shift by the workers'
firm to a foreign country in the production of
articles or supply of services like or directly
competitive with those produced/supplied by the
workers' firm; OR
(II) there has been an acquisition from a
foreign country by the workers' firm of
articles/services that are like or directly
competitive with those produced/supplied by
the workers' firm; AND
(ii) the shift/acquisition must have contributed
importantly to the workers' separation or
threat of separation.

The investigation was initiated in response to a petition
filed on June 29, 2020 by a state workforce office on behalf of
workers of Conversant, Mobile Engineering Service Group
division, formerly a subsidiary of Alliance Data Systems,
currently a subsidiary of Publicis Groupe, San Francisco,
California (Conversant). The workers' firm is engaged in
activities related to the supply of rich media front-end
development; quality assurance of the media solutions that are
provided to the clients; mobile page content to interact with
multiple ad support; provide front end video support and
integration; and new standards to support HTMLS & modern
browsers services.
During the course of the investigation, information was
collected from the workers' firm and the petitioner.
Section 222(a)(1) has been met because a significant
number or proportion of the workers in such workers' firm have
become totally or partially separated, or are threatened to
become totally or partially separated.
Section 222(a)(2)(B) has been met because the workers'
firm has shifted to a foreign country the supply of a service
like or directly competitive with the service supplied by the
workers which contributed importantly to worker group
separations at Conversant.
Conclusion
After careful review of the facts obtained in the
investigation, I determine that workers of Conversant, Mobile
Engineering Service Group division, formerly a subsidiary of
Alliance Data Systems, currently a subsidiary of Publicis
Groupe, San Francisco, California, who are engaged in
activities related to the supply of rich media front-end
development; quality assurance of the media solutions that are
provided to the clients; mobile page content to interact with
multiple ad support; provide front end video support and
integration; and new standards to support HTMLS & modern
browsers services meet the worker group certification criteria
under Section 222(a) of the Act, 19 U.S.C. § 2272(a). In
accordance with Section 223 of the Act, 19 U.S.C. § 2273, I make
the following certification:
"All workers of Conversant, Mobile Engineering Service
Group division, formerly a subsidiary of Alliance Data
Systems, currently a subsidiary of Publicis Groupe, San
Francisco, California, who became totally or partially
separated from employment on or after June 26, 2019,
through two years from the date of certification, and all
workers in the group threatened with total or partial
separation from employment on the date of certification
through two years from the date of certification, are
eligible to apply for adjustment assistance under Chapter 2
of Title II of the Trade Act of 1974, as amended."
Signed in Washington, D.C. this 4th day of August 2020.

/s/Hope D. Kinglock
______________________________
HOPE D. KINGLOCK
Certifying Officer, Office of
Trade Adjustment Assistance