To announce the American Job Center network, a unifying name and brand that identifies virtual and in-person publicly-funded workforce development services as part of a single network. In order to increase jobseeker and employer awareness of workforce development resources available across the country, the Department of Labor Employment and Training Administration (ETA) strongly encourages states and local workforce investment areas to implement the American Job Center brand in accordance with state plans.

This Training and Employment Guidance Letter (TEGL) describes the ways ETA is using the brand, and some of the ways that states and local workforce investment areas may begin using the American Job Center brand immediately. This TEGL strongly encourages the use of the American Job Center brand. In the future, the Department intends to work closely with states and localities to move to a requirement to use the brand.